Bjorn Gravsholt

Bjorn is Chief Investment Officer and Partner at Hereford Capital. He founded the firm with two co-investors in 2010. His corporate and entrepreneurial experience spans 30 years and 15 countries. 

He is a frequent speaker at business schools and fund industry events in London and the US, covering private equity fund management, restructuring and investment opportunities in the UK post Brexit.

Before Hereford, Bjorn led the Mergers & Acquisitions group at Expedia Inc responsible for buyouts in Europe, the Middle East and Africa.

Prior to Expedia, he led turnaround, pricing and growth projects at the Virgin Group in the UK, Australia and Macau, and worked as a management consultant with the London offices of Bain & Co and Mitchell Madison Group.

He holds an MBA from The Wharton School, with additional studies at INSEAD.  

PETER NORTHCOTT

Peter is Chief Operations Officer and Partner at Hereford Capital, where he has supported and implemented best practice across its operations since 2017. He has 35+ years of fund operations and change management experience, serving established global institutions and start-up fund managers on three continents.

Before Hereford, Peter held positions at Apollo Global Management, Goldman Sachs, Morgan Stanley and JP Morgan, among others. His expertise spans COO roles with several firms, alongside operational due diligence at fund-of-funds and change management leadership.

He holds a BSc in Physics (Birmingham) and is a Chartered Secretary and a member of the Chartered Institute for Securities & Investment.

ADAM BOUZELMATE

Adam is a Project Leader and investment professional at Hereford Capital, bringing 15 years of corporate and entrepreneurial experience. At the firm he leads origination initiatives within the UK advisor and broker communities, alongside first-line reviews of investment opportunities. He has a particular interest in creating value within portfolio companies through transformation and operational alignment.

Before Hereford, Adam worked as an investment banker in the Private Credit Solutions team at Citi, and later moved to Boston Consulting Group. In addition, he has contributed to investment projects with Weybridge Partners and the Climate MENA Tech Fund (CMCF2).

Alongside his investment and consulting career, he has co-authored the book “Resurgent” (Bloomsbury Publishing 2025), which explores the industry impact of digital and organisational transformation, such as AI, on incumbent companies.

He holds an MBA from London Business School and an MSci in Natural Sciences from University College London (UCL).

RICHARD GUEST

Richard is Operating Partner at Hereford Capital, utilising over 30 years' experience of delivering turnaround growth in competitive markets. Presently engaged with a health financial services business in a change management role, he previously served as Chief Marketing Officer at Babylon Health, and remains involved as investor and board member of Crescent Ops, a health tech start-up.

Before Babylon, Richard was Commercial Director at Centrica (British Gas Services). Here, he was accountable for growing the £1.6B Services business covering boilers, central heating, plumbing, drains and electrics in the home.

Prior to that, he spent 7 years at Virgin Media with responsibility for growing cable broadband, television and telephony revenues of £3.3B. Earlier in his career, he held commercial marketing and eCommerce roles at Unipart and Dixons Stores Group.

He holds an MA in Engineering, Economics & Management from Oxford University.